Terms of use

1. Using the site

What geo-lyon.com sets out is a candid, good-faith account of how the analysis works as of the day it was written. It is information — not legal, regulatory, or commercial advice — and relying on it outside a live engagement is a matter for your own judgement and at your own risk.

Please do not scrape the site's text wholesale, reverse-engineer the method from its public pages, or republish long extracts without credit. A link, or a quotation that names its source clearly, is welcome and needs no permission.

2. The contact form

Submitting the form opens a conversation, not a contract: it brings no offer, no promise, and no obligation into being on either side. It is just an orderly way to give me the context of your situation. I reply once that context is enough to say something worthwhile. The act of sending it grants no automatic claim to a particular answer, a fixed turnaround, or any service.

I may also decline an enquiry — it may fall outside the kind of B2B work I take, current capacity may not stretch to it, or there may be another practical reason. A decline passes no judgement on your firm; it usually comes down to fit and to the time available.

3. How paid work is framed

A paid analysis begins only after both sides have signed a written agreement in advance. That agreement is where scope, deliverables, schedule, fees, payment terms, confidentiality, intellectual property, and the route for resolving any dispute are spelled out. These site terms are not a stand-in for it.

The work reviews the public B2B evidence about a firm — its capability and service pages, its company and trade profiles, mentions in trade press, and the directory citations that point to it — and reports where the wording or the visible page elements make the firm hard for an AI answer to read correctly. A few principles steer it, and they are stated plainly: I observe before I conclude; the query and the source trail are logged before any fix is proposed; wording is checked in both French and English; uncertainty is marked rather than papered over; real situations become anonymised composites instead of naming anyone in public; and no engagement promises command over rankings or citation share. Where an instruction would cut against these, the work is renegotiated or stopped rather than bent to suit.

4. No guaranteed result

How a firm surfaces in answer engines and in search rests on forces no one governs in full — the behaviour of the models, the policies of third-party platforms, the changes you elect to make yourself, the market, and plain time. So nothing here is promised: not a place in the results, not a citation from a model, not a recommendation, not any specific AI behaviour. What the work does is read the public evidence, compare it across sources and across French and English, and point to the page wording and visible elements most likely to make a B2B firm easier to interpret correctly. The outcomes stay outside my control, and the concrete, bounded expectations live in the written agreement.

5. Liability

For free use of the site, my liability runs only as far as the law allows. For paid work, liability is set out and capped inside the written agreement. None of this lifts liability for deliberate wrongdoing, fraud, gross negligence, or anything the law will not permit to be excluded.

6. Governing law

Use of the site is governed by the law of the place where I am established, except where consumer-protection law affords you a more favourable forum. For paid work, the governing law and the competent court are fixed in the written agreement.

7. Changes to these terms

These terms are revised as the way I work changes, and the version in force is the one the "Updated" date at the top marks. A change bearing on an engagement already under way is communicated directly to the client concerned; a change to the site alone simply appears here.

Contact

Any question about these terms reaches me at hello@geo-lyon.com.