Evidence notes

Where AI loses firm authority

The blog is a field notebook on Lyon B2B visibility failures: missing shortlist appearances, wrong categories, stale cited sources, same-name confusion, weak bilingual profiles, and authority signals that never make it into the answer. I publish one evidence-led article every two weeks, each built around a specific failure and ending with The Authority Receipt: a small record of what AI read, what it missed, what sentence should carry the signal, and which buyer question that signal answers.

shortlists-sans-avis

When AI Picks the Wrong Same Name Firm

Why entreprise même nom Lyon searches confuse professional firms with consumer businesses, and how disambiguation wording protects B2B identity.

shortlists-sans-avis

Why Trade Press Gets Cited Before Your Site

For prestataire industriel Lyon références searches, AI may cite trade press before your own site when your service page lacks quotable authority.